According to the South African Guild Of Motoring Journalists (SAGMJ) the car of the year (COTY) “should evoke automotive passion and excitement to make it a truly outstanding car both in its class and in the whole market”.
They also tell us that “the COTY competition is about automotive excellence and the winning car must score highly in its class across a variety of categories including those which reflect value for money, safety, dynamics, technology and aesthetics. It should also demonstrate that it strives towards representing innovation and ingenuity in marketing and engineering in its class and should represent a brave step forward in motoring, preferably setting new benchmarks in its market segment. The winner must show that is truly worthy of the ultimate accolade and the singular title of The South African Car of the Year.”
With that in mind, they recently announced that the Volkswagen Golf 1.4 TSI is SA’s 2010 Car of the Year. This came about after a stringent process of voting and physical testing of eligible cars that were introduced into SA between November 2008 and 31 October 2009.
An in-depth poll of the SAGMJ full members, followed by a second vote by the COTY jury, arrived at eight finalists towards the end of last year. The COTY jury, made up of the top motoring journalists in the country who can afford the joining fees, then put the finalist cars through two days of testing and subjected them to a rigid scoring process.
The final audited scores put the VW Golf 1.4 TSI at the top of the field, beating off strong competition from the Alfa Romeo MiTo 1.4 Turbo, Audi Q5 2.0T S tronic, Chevrolet Cruze 1.8 LS, Hyundai i20 1.6 GLS, Suzuki Alto 1.0 GLS, Toyota Prius 1.8 ECVT Advanced and Volvo’s XC60 3.0T Geartronic.
Well done VW!