In a humorous Star Wars inspired commercial, Volkswagen manages to showcase the all new 2012 VW Passat as the appealing, business-like, yet family style car that it is. The commercial shows a young child dressed in a Darth Vadar costume going around the house trying to conjure up “The Force” in ordinary household items – even the family dog! The child is frustrated and worn out that nothing has “The Force”, when the dad pulls into the driveway in his 2012 VW Passat.
Running straight passed Dad who is open armed waiting for the hug, the child proceeds to see if the car has “The Force”. After really concentrating, the Passat’s lights flash on and the engine roars. The child is dumbfounded that it actually worked and then we cut to the parents looking through the window, the father having clicked the remote to switch the car on. The commercial cleverly combines humour with a classic theme.
“We’ve partnered with Lucasfilm for the all new Passat ad, leveraging the emotional heritage of both Star Wars and Volkswagen to create a memorable moment,” said Tim Ellis, the Vice President of Marketing for Volkswagen of America, Inc.