By delivering two million passenger cars in a span of four months in 2014, Volkswagen has set a new record for the duration. Over this period from January to April, the German company has handed over 1.99 million vehicles to their customers. This has indicated a rise of 4.6 per cent sales as compared to the figures in the same period in 2013, which was 1.91 million.
Talking about the development, Christian Klingler, who is a board member for sales and marketing for the Volkswagen Group, said that the success is due to “good sales developments in China and Europe”. He further stated that the “sustained high demand” for custom vehicles like the Golf, now in its seventh generation, is another factor that has contributed to the growth.
In the overall Europe market, Volkswagen delivered 567,800 Passenger Cars in the first four months as compared to previous years 545,300 vehicles, thereby presenting an increase of 4.1 per cent. Out of the 567,800 cars, 298,400 were sold in Western Europe except Germany. This again showed an increase of 6.8 per cent as compared to 279,300 cars being delivered in the same region last year.
Talking about deliveries in Germany, the figure rose slightly with a 2.0 per cent increase in sales. As compared to last year’s 180,500 sales, the figure this year was 184,100 units.
On the other hand, growth in Central and Eastern Europe in the same period were steady. While in Russia there was a negative growth of 7.4 percent for the same period with 45,800 vehicles being sold as compared to last year’s 49, 500.
The German company registered Asia-Pacific region as the biggest movers positively across globe, while America was registered negatively.
Volkswagen had an increase of 16.2 per cent deliveries in the same period in Asia-Pacific. The company handed over 993,400 vehicles in the region with 921,400 being delivered in China, including Hong Kong. This recorded an increase of 17.5 per cent sales in China during the same period.
Conversely, in the North American region, Volkswagen delivered 182,700 vehicles, which was a decrease in 6.9 per cent. In United States alone, the company recorded a decrease in 10.4 percent sales. Similarly, in South American region, deliveries declined 21.8 per cent to 183,900 units and Volkswagen experienced a decrease of 17.6 per cent in sales in Brazil alone.
According to Klingler, despite the period being record-breaking, “the global market is still a mixed bag and therefore remains challenging.”