VW modular platform strategy goes all electric with EVs overflowing the market



Volkswagen has already showcased many new electric vehicles in the market lately, some of which have also gone for sale so far. Models like the E-up and the E-Golf along with the Porsche 918 Spyder are some such EVs. The Panamera S E-Hybrid and the XL1 were also revealed by the carmaker recently.

Further, the company is expected to release minimum six more models in 2014, which also features the A3 Sportback E-Tron. Volkswagen Group Commissioner for Electric Vehicle Drive Systems, Rudolf Krebs says, “With our platform strategy, it is quite easy to bring a lot of electrified vehicles to the market for the different brands in a very short time.”

As per the Volkswagen strategy there are three platforms including MQB, MLB and MSB. The MQB strategy is used for small cars, whereas the MLB is utilized for midsize models. For Sporty and premium cars the MSB strategy is used. The company has also designed modules like engines and electric components, which are used across all three platforms and across all brands.

This strategy lets consumers choose the best powertrain they desire or can plan it as per the regulations of a particular city or country. As such there has been a lot of pressure on the automotive industry so far. The strict CO2 regulation which came into effect in the major car market is the latest example. In the US, the fuel economy regulation states that equivalent of 101 grams of CO2 emissions per km is necessary by 2025. Europe and China have also stated their requirement to be fulfilled by 2020.

Volkswagen Group with its improved conventional technologies has over 300 models, which emit less than 120 g/km. But the company feels that this is not enough and they need to create more plug-in vehicles, including pure EVs and plug-in hybrids.

VW has invested hugely in diesel and Krebs says that he sees the use of batteries and plug-ins leading the way in the coming time. Keeping this in mind, VW has spent a lot of money developing EV knowledge in-house. The company has hired 400 “top experts” to build up its knowledge on electric drive and has also trained about 70,000 current employees in EV technology.

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