Ecotricity, the green energy company is joining hands with Volkswagen Group Ltd to create a revolution in the green motoring segment. This is such first ever crossover association in Britain which involve an automaker and an energy company. With this tie up Volkswagen Group will provide a 100% Green Electricity proposal to all its customers willing to buy an electric vehicle from its brands – Volkswagen and Audi.
The announcement of the tie up of VW with Ecotricity was made by Volkswagen Group Chairman, Prof. Dr. Martin Winterkorn on the eve of the Frankfurt Motor Show. It came soon after another announcement which stated that Volkswagen is seeking market leadership in electric vehicles by 2018.
The first electric car of the Volkswagen Group to go on sale in United Kingdom will be the Volkswagen e-up! which is a city car. The orders of the car would be taken in November, and the initial deliveries would be made in January 2014.
The next electric car to follow suit is the e-Golf, which will reach the market in mid-2014. Moreover, the Audi A3 Sportback e-tron plug-in hybrid car is expected to come to the market by 2014 end.
Stating about the partnership, Ecotricity founder, Dale Vince OBE said, “We’re really pleased to be working with the Volkswagen Group, which is planning to bring a number of new EVs to the market and wanted to find the best green electricity to imbed as part of its offer to customers buying electric vehicles – it’s really exciting.”
On the other hand, Volkswagen Group, United Kingdom’s Head of Environmental Management, Andrew Bannister is of the view that, “We’re delighted to be able to offer those customers who are making a choice to purchase an electric-powered car the option to adopt a green energy package, meaning their motoring can be powered by 100% renewable energy.
Ecotricity is the world’s first green energy company, which was founded in 1995. The company powers over 75,000 homes and businesses from its growing fleet of Wind and Sun parks.